Sojat, a Village hamlet, now a bustling small town, part of Marwar region (erstwhile Jodhpur empire), located at start of the Thar desert, is situated on the left bank of the Sukri River, in Pali district, Rajasthan State of India. Ayurveda reference textbooks refer it as Tamravati Nagri for colouring plants is blessed as an epicentre of tradition and innovation in Henna and Cumin.
Sojat & Faridabad in India has been a significant part of our story, being a leaf, where pluck and pick care is paramount for both quality and quantity. Traditional processor families from Farming communities have been involved in the cultivation, processing, and application promotion of the Lawsonia Inermis plant.
This traditional effort has been kept alive, for Five generations led by, Gupta-Goyal Family of our Co- Founder Mr. Vipin Goyal. Our mission of offering best was echoed by Mr. Vipin, who aimed to merge traditional plant attributes with modern scientific insights. Special formulations created for selective users and partners by passionate scion of Henna family, famously known as Mehndi-Wale.
The journey of Quick Henna from the rich heritage of Sojat Village to the world is a testament to the power of innovation, tradition, and the potential of Lawsonia Inermis, Senna Cassia Cousins and Indigo our blue dye plant.
Its geo location provides for best heat and rainwater to provide the best varieties of the Lawsonia inermis plant, popularly known as Henna or Hina or Mehandi (famously know in Indian Languages). Mehndi grown at Sojat, is cultivated 100% naturally by rainwater, which naturally enhances the percentage of Colouring pigment “Lawsone”.
Sojat is the only region in India where more than 90% of Henna is grown and now exported worldwide.
In 2016, next level exploration and innovation was initiated by him, where the secrets of Lawsonia Inermis, Cassia angustifolia (Senna) and Cassia Obovata (Colourless Henna) were researched. His parental guidance and his zeal to contribute to his legacy kept him feeding it more.
The soil properties of Sojat region further adds to the Quality, Purity & Natural Dyeing ability of its Henna/ Mehndi. Bureau of Indian Standards (BIS), Product Quality standards issued by Government of India for ordinary mehndi, lawsone content should be 1.0. Whereas Sojat Mehndi’s lawsone content is far better than the BIS minimum standards as it is more than 2.5. The high lawsone content has made it special and unique, in comparison to other varieties.
Continuous efforts of Farmers and Processors (Sojat Mehndi Kishan Samiti, Mehndi Vyapar Sangh Samiti & more), community efforts have helped Sojat Henna with the Geographical Indication (GI) Tag* Status No. 372 filed under application number 628 by Government of India in 2021.
*GI tag is a form of intellectual property, a certification given to certain goods or products which are unique to a geographical region. It is an integral part of the development which advances economic interests. These tags are a tool to protect the ownership rights on natural resources and manufactured goods. Products having GI tags prevent unauthorised use, provision of original species and in turn provide financial gain for farmer, producers through traditional sales to global markets.
